活动概览
海尔在沙特举办高端AI产品发布会
- New products address core demands of Saudi Arabia's high-end consumption upgrade
- Boosts distributors' confidence in promoting premium lines
- Immediate rollout of new product displays and demos
- Leveraging localized R&D and innovation
- Commitment to 'rooting in, serving and empowering the local market'
活动信息依据公开来源整理，以主办方最新公告为准。如时间、地点、票价有变动，平台会更新并保留变更记录。报名前请通过原始来源核对。
活动详情
Click the Haier overseas，Follow us
On August 13, Haier Saudi Arabia launched its full premium AI lineup at Granada Mall, Riyadh. The event was more than a product showcase—it marked a milestone in Haier Smart Home's globalization strategy in Saudi Arabia, built on localized R&D, scenario innovation and premium service, and aligned with the lifestyle upgrade goals of Saudi Vision 2030.
The launch event gathered 20 core Saudi distributors, leading media outlets and top lifestyle KOLs. Senior engineers from the Saudi Ministry of Defense's Information and AI sector, a UN senior AI advisor, and an official representative of Saudi Arabia's top football club Al Hilal were all in attendance. Guests spoke highly of the new products, noting that Haier precisely addresses the core demands of Saudi Arabia's high-end consumption upgrade and significantly boosts distributors' confidence in promoting premium lines. Distributors confirmed they will immediately roll out new product displays and demos across all stores. Additionally, the event secured cooperation intentions with five new clients.
The CEO of Haier Saudi Arabia stated that Saudi Arabia is a core strategic market for Haier in the Middle East. The brand remains committed to "rooting in, serving and empowering the local market," leveraging localized R&D and innovation to deliver scenario-based products that precisely address local lifestyle pain points.
The five flagship products launched today are a key result of Haier's deep localization. Horizon Refrigerator: Ultra-large capacity, long-lasting freshness and a full AI interaction system, blending smart control, food preservation and premium design.Mailang Refrigerator: Flush built-in design integrating seamlessly with cabinetry, balancing minimalist aesthetics with strong freshness performance.Neutron Washing Machine: Independent dual-zone design separating outerwear and innerwear for cleaner, faster, quieter washing.Inverter Air Conditioner: Stable full-load operation at 55°C and uninterrupted cooling at 68°C, with AI self-cleaning—built for Saudi Arabia's extreme heat.AI Gaming TV: 120Hz high refresh rate with VRR and ALLM for zero-lag viewing and gaming.
The full lineup is available at premium experience stores in Riyadh, Jeddah and Dammam, and on Noon, Amazon and other major e-commerce platforms. Backed by one-on-one whole-home customization and a dedicated maintenance system, Haier delivers an end-to-end premium service experience.
Haier will continue to deepen its Saudi presence, adapting technology to local needs and leading the premium smart home sector in support of Vision 2030.
把AI生活搬进沙特家庭
海尔高端新品发布会
8月13日，海尔沙特在利雅得Granada Mall举办全系高端AI新品发布会。这不仅是产品的集中亮相，更是海尔智家深度全球化战略在沙特市场的关键落子——立足本土化研发、场景化创新与高端服务生态，全面响应“沙特2030愿景”的人居升级号召。
发布会现场汇聚了20多位沙特核心经销商、权威媒体及头部生活方式KOL。沙特国防部信息与人工智能高级工程师、联合国人工智能高级顾问，以及沙特顶级足球俱乐部阿尔希拉尔官方代表均亲临见证。到场嘉宾对新品给予高度评价，认为海尔精准契合了沙特高端消费升级的核心诉求，极大提升了经销商推高卖贵的信心。经销商现场表示，将第一时间在所有门店完成新品出样及演示。此外，本次活动还5位新客户初步达成合作意向。
海尔沙特总经理表示，沙特是海尔中东战略的核心支点市场，品牌始终坚持“立足本土、服务本土、赋能本土”，依托本土化研发与创新，以场景化产品精准解决本土生活痛点。
本次发布的五大旗舰新品，正是海尔深耕本土的重要成果。Horizon冰箱：超大容量搭配长效锁鲜科技，同时搭载全套AI交互系统，兼具智能交互体验、极致储鲜实力与高端家装美学。麦浪冰箱：纯平零嵌设计无缝融入橱柜，兼顾极简美学与强效保鲜。中子洗衣机：独立分区设计实现内外衣隔离洗护，更洁净、更快速、更静音。变频空调：55℃满负荷稳定运行、68℃超高温不停机制冷，并搭配AI自清洁，无惧沙特极端酷暑。智能电竞电视：120Hz高刷叠加VRR+ALLM技术，打造零延迟丝滑观影电竞体验。
左右滑动查看更多
在渠道与服务层面，新品将全面进驻利雅得、吉达、达曼等核心城市的高端体验门店，并同步覆盖Noon、Amazon等主流电商平台，实现线上线下全域触达。配套的一对一全屋定制服务及专属维保体系，构建起全链条高端服务网络。
未来，海尔将持续深耕沙特市场，以科技适配本土、以品质赋能愿景，持续领跑高端智能家居赛道。
Contributions Wanted!
wangzixuan@haier.com